Mobility has become an essential part of our lives but oil crisis and global warming mean we need to travel in ways that are much more sustainable. Researchers and engineering have already been working on the future of transportation, and the ESCI team has supported their press communication and public relations in a number of ways. In one initiative, our team helped 14 European research projects get their purpose across to a TV audience. Now millions of viewers have learnt how new bus lanes can enhance public transport, and how used tyres are being recycled to produce a new type of asphalt for roads.